The Prime Plan offers existing Amazon Prime members the opportunity to Subscribe to Amazon Music Unlimited for $8.99 per month while their Single Device Plan, at $4.99 per month, only allows you to stream music from an Echo device or Fire TV. This dip was driven primarily by a decrease in Sign-ups to the plans that saw the price increase: Prime and Single Device. To begin, the weeks that succeeded Amazon Music Unlimited’s price change saw an immediate drop in Sign-ups. We dove into Sign-ups for Amazon Music Unlimited in the months following the price increase in an effort to explore how this price change may have impacted the Service’s acquisition efforts.
Amazon similarly raised the monthly prices of two of its Amazon Music Unlimited plans by $1 each on ( link).
Apple Music recently announced that they are raising plan prices for Apple Music and Apple TV+ ( link).
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